Our Values

Kindness Comes First

The nature of investment is to give money to trustworthy and capable people to take care of it and let it increase in value, which is the essence of the process. When investors give you their money, they believe in you and your character. There are many kinds of character, such as honesty and integrity, but we feel that it is always kindness that comes first.

Wisdom is the Way

The most basic requirement for wisdom is rationality. And for those who make investments, rational thinking is a must, along with diligence, independent thinking, and judgment and insight on society, business, and people. For example, judgments on social changes, technological changes, corporate development, etc. These judgments ultimately come down to an assessment of the intrinsic value of the company, which is the only way to hope for long-term sustainable success.

Dedication is Key

The core and only asset of an asset management company are its people. Being excellent individuals, they naturally grow and persist in the face of high workloads. Strivers must be diligent, passionate about their work, and possess qualities such as patience, curiosity, and insight.

Evolution never stops

An organization and an individual need to keep up with the times and never stop evolving. They need to cultivate a desire for truth, pursue a culture of truth-seeking, could think deeply and independently and respect wisdom. They create an atmosphere that is a collision of advanced ideas, thus promoting the continuous evolution of individuals and organizations.